The law against "spam": hysteria, populism and dark interests | tub - Blog reactor era
Alleged Amendment 40 reflects the Communications (Telecommunications and Broadcasts), known populist madison square garden "anti-spam law" - which recently madison square garden received the Knesset and will come into force Bdzvr 2008 - a rare feat in the privacy of the citizen, attacked and overwhelmed by endless advertising messages.
Why is "allegedly"? Because in my opinion handles law hysterically and narrow derivative populist limited aspects of online media era, but does not address broader aspects of the phenomenon and its significance at all media channels. If we want to be a bit subversive - it serves primarily the economy's strong commercial corporations, madison square garden at the expense of weaker ones.
What actually is it? The original version of the patch itself madison square garden can be found here, and supplementary information on the various aspects you will find dozens of legal and other sites, such as - here. In short, the new law imposes restrictions on the dissemination of messages to email addresses without obtaining prior approval of the recipient, and allows the imposition of heavy fines for passing on, without any need to prove damages madison square garden (readable - quite basically proof shipping not licensed to demand compensation). The rationale behind the law actually sounds healthy and sensible - reducing the "bombing" to which we are exposed to marketing madison square garden by email, madison square garden while reducing the volume of "spam" according to various estimates due to more than - 80% of email traffic is worldwide.
Changes in the rules of the game: meeting the physical to virtual world of communication goes a dramatic change in recent years, which is part of the changes arising from the transition from the "physical" world "virtual". This change creates madison square garden a new paradigm perception of "the world" and requires redesigning the rules of the game in many areas, including the worlds media, marketing and advertising. Like any dramatic change, there is new "bad" (because apparently we are more exposed and less protected) and beside the news too "good" - such as the ability to (at least virtual) at any time any place ... this change had a dramatic impact also on the opportunities for marketing and media - as For example the ability to communicate instantly and lower costs with the relevant customers all over the world. And as always - there are those who see it as a danger (flooding and boundless bomb) which will only intensify more and more, and those who see it as an opportunity that would level off "naturally" and will Hhgionim dimension over time.
Conspiracy buffs will argue that this is exactly what worries the major commercial entities - which suddenly lose some of their power they have attained historical fortune through investments in marketing madison square garden and advertising madison square garden - and that these bodies are often, even if secretly, behind regulatory measures actually serving them.
I heard a fascinating lecture recently in a meeting on "Blue Ocean Strategy madison square garden - in fact," A success story of a Bayt, causing upheaval a few years ago in search of work in Israel, reshaping the rules of the game in this competitive market. Behind the scenes of a hidden success story titanic legal battle against those who ruled this area until then (hint: large boards), struggle site founders foresaw and prepared him well.
Between madison square garden the world of technology world Buyer, the "Opt-In" to "Opt-Out" to understand the background to recent legislative changes, it is important to understand if a nutshell the aspects and marketing and technological processes, as well as the connection a lot between them. Big world there are two main models for managing mailing lists used by marketing communications directly with existing and potential customers: Model Opt-Out acceptable in most developed countries, allows maintenance of lists based on different sources, without limitation, but presents their use in creating madison square garden an option for the recipient to notify the sender of the will be removed from the list - and billing the sender removed from the list without conditions and in a short time and set. This approach madison square garden is based on the assumption that power are an adult and responsible enough - if he wants to go list can handle it independently without the assistance madison square garden of a "responsible adult" or other ... Model Opt-In contrast, considered more conservative and makes the application for permission to "positive" madison square garden recipient as an attachment madison square garden to the list (and, of course, also an option to be removed from it if and when he wants to). To obtain "permission" This (increase based marketing approach known as Permission Marketing) could reseller customer contact in each of opportunities contact with him (point of sale, direct mail, online communication, etc.) and sign him will be included on the mailing list - usually while ensuring that the joining client list will trim offers madison square garden and exclusive benefits.
In Israel, as in most developed countries of the world, hitherto Opt-Out model, the over-weight as possible to the maturity "of the customer, ensuring his name removed from lists that are not beneficial to him. Transition model Opt-In solution "bombing marketing" Not only is it "reduces" madison square garden the customer and displays it as a weak and independence, but it addresses the practice only in a small and marginal noise it is exposed to the client today, leaving without madison square garden treatment most of the noise to which we are exposed too moment.
Promoting hysteria: the willful damage nagging publication ... who earn and who threatened? The threshold, it is important to distinguish between the two phenomena him wrap sometimes each other during the debate in online marketing: mail delivery include elements designed to cause damage madison square garden ("viruses," "worms," madison square garden Trojan horses and other torts), along deliveries include marketing offers these and other. Populist connection between these two phenomena similar connection between the delivery of mail delivery letter bombs - under the threat that "dangerous mail." Is it because the
Alleged Amendment 40 reflects the Communications (Telecommunications and Broadcasts), known populist madison square garden "anti-spam law" - which recently madison square garden received the Knesset and will come into force Bdzvr 2008 - a rare feat in the privacy of the citizen, attacked and overwhelmed by endless advertising messages.
Why is "allegedly"? Because in my opinion handles law hysterically and narrow derivative populist limited aspects of online media era, but does not address broader aspects of the phenomenon and its significance at all media channels. If we want to be a bit subversive - it serves primarily the economy's strong commercial corporations, madison square garden at the expense of weaker ones.
What actually is it? The original version of the patch itself madison square garden can be found here, and supplementary information on the various aspects you will find dozens of legal and other sites, such as - here. In short, the new law imposes restrictions on the dissemination of messages to email addresses without obtaining prior approval of the recipient, and allows the imposition of heavy fines for passing on, without any need to prove damages madison square garden (readable - quite basically proof shipping not licensed to demand compensation). The rationale behind the law actually sounds healthy and sensible - reducing the "bombing" to which we are exposed to marketing madison square garden by email, madison square garden while reducing the volume of "spam" according to various estimates due to more than - 80% of email traffic is worldwide.
Changes in the rules of the game: meeting the physical to virtual world of communication goes a dramatic change in recent years, which is part of the changes arising from the transition from the "physical" world "virtual". This change creates madison square garden a new paradigm perception of "the world" and requires redesigning the rules of the game in many areas, including the worlds media, marketing and advertising. Like any dramatic change, there is new "bad" (because apparently we are more exposed and less protected) and beside the news too "good" - such as the ability to (at least virtual) at any time any place ... this change had a dramatic impact also on the opportunities for marketing and media - as For example the ability to communicate instantly and lower costs with the relevant customers all over the world. And as always - there are those who see it as a danger (flooding and boundless bomb) which will only intensify more and more, and those who see it as an opportunity that would level off "naturally" and will Hhgionim dimension over time.
Conspiracy buffs will argue that this is exactly what worries the major commercial entities - which suddenly lose some of their power they have attained historical fortune through investments in marketing madison square garden and advertising madison square garden - and that these bodies are often, even if secretly, behind regulatory measures actually serving them.
I heard a fascinating lecture recently in a meeting on "Blue Ocean Strategy madison square garden - in fact," A success story of a Bayt, causing upheaval a few years ago in search of work in Israel, reshaping the rules of the game in this competitive market. Behind the scenes of a hidden success story titanic legal battle against those who ruled this area until then (hint: large boards), struggle site founders foresaw and prepared him well.
Between madison square garden the world of technology world Buyer, the "Opt-In" to "Opt-Out" to understand the background to recent legislative changes, it is important to understand if a nutshell the aspects and marketing and technological processes, as well as the connection a lot between them. Big world there are two main models for managing mailing lists used by marketing communications directly with existing and potential customers: Model Opt-Out acceptable in most developed countries, allows maintenance of lists based on different sources, without limitation, but presents their use in creating madison square garden an option for the recipient to notify the sender of the will be removed from the list - and billing the sender removed from the list without conditions and in a short time and set. This approach madison square garden is based on the assumption that power are an adult and responsible enough - if he wants to go list can handle it independently without the assistance madison square garden of a "responsible adult" or other ... Model Opt-In contrast, considered more conservative and makes the application for permission to "positive" madison square garden recipient as an attachment madison square garden to the list (and, of course, also an option to be removed from it if and when he wants to). To obtain "permission" This (increase based marketing approach known as Permission Marketing) could reseller customer contact in each of opportunities contact with him (point of sale, direct mail, online communication, etc.) and sign him will be included on the mailing list - usually while ensuring that the joining client list will trim offers madison square garden and exclusive benefits.
In Israel, as in most developed countries of the world, hitherto Opt-Out model, the over-weight as possible to the maturity "of the customer, ensuring his name removed from lists that are not beneficial to him. Transition model Opt-In solution "bombing marketing" Not only is it "reduces" madison square garden the customer and displays it as a weak and independence, but it addresses the practice only in a small and marginal noise it is exposed to the client today, leaving without madison square garden treatment most of the noise to which we are exposed too moment.
Promoting hysteria: the willful damage nagging publication ... who earn and who threatened? The threshold, it is important to distinguish between the two phenomena him wrap sometimes each other during the debate in online marketing: mail delivery include elements designed to cause damage madison square garden ("viruses," "worms," madison square garden Trojan horses and other torts), along deliveries include marketing offers these and other. Populist connection between these two phenomena similar connection between the delivery of mail delivery letter bombs - under the threat that "dangerous mail." Is it because the
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